The Impact of Digital on Working Methods & Practices – Part II

01 Oct

There are more contents and tools about working methodologies and practices digitally, all of them are very useful when we are doing briefing and presentation about our ideas.

  • Ideation

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization. As a result, it is an essential part of the design process, both in education and practice. In design thinking process, ideation is a very important step to visualize the goals and come to an agreement.

  • Iteration

Iterations in a project context may refer to the technique of developing and delivering incremental components of business functionality, product development or process design. This is most often associated with agile software development, but could potentially be any material. A single iteration results in one or more bite-sized but complete packages of project work that can perform some tangible business function. Multiple iterations recur to create a fully integrated product. That is, iteration is a process for arriving at a decision or a desired result by repeating rounds of analysis or a cycle of operations. The objective is to bring the desired decision or result closer to discovery with each repetition. The iterative process can be used where the decision is not easily revocable or where the consequences of revocation could be costly.

  • Wire Framing

A wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website or application, created by User Experience professionals called Interaction Designers. The purpose of wire framing is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together.

The wireframe usually lacks typographic style, color, or graphics, since the main focus lies in functionality, behavior, and priority of content. In other words, it focuses on what a screen does, not what it looks like. Wireframes can be pencil drawings or sketches on a whiteboard, or they can be produced by means of a broad array of free or commercial software applications.

As I posted “My Blog Wireframe” last week, I could see that it helps establish functionality, and the relationships between different screen templates of a website. An iterative process, creating wireframes is an effective way to make rapid prototypes of pages, while measuring the practicality of a design concept.

  • The New Agency Models

The agency model of the future is built around the value of ideas and the new agency model has to move the value of our industry away from execution and back to ideas. Ideas, value, talent are the three components of the new agency model. Most importantly, when you put those three things together, what you have is a more engaged, involved, meaningful culture overall, which leads to more involved, more meaningful client relationships, and more involved, more meaningful output. Which is, I believe, exactly what the clients of the future are looking for.

I believe that the new agency model demands a new talent culture, with idea generators valued at all levels across all disciplines but ultimately working together in a way that means that the agency of the future will be structured differently and staffed differently and agency organ-o-grams will look very different to the traditional hierarchies still operating today.

In general, all these concepts have been used prevailingly. Although it is still not easy to utilize accurately every single time, it does help us a lot to visualize our ideas into a visible image successfully.

Hope you like my sharing, see you soon.

Y.C. Oct. 1, 2012

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Posted by on October 1, 2012 in Digital Marketing


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