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Monthly Archives: December 2012

Creating WOW Experiences

Wow Nowadays, every company and brand has its own official website as well as consumers surf and shop on the Internet anytime anywhere, so website might be the most important interface that people could actually make impression on the brand. However, there are tons of websites or application online, how to make consumer impressive and even create a “WOW Experience” is a critical element to build up the brand image.

For example, companies can create exclusive YouTube Channel and make consumers get to know their products and service better as well as engage to their brand stories.

Acer Youtube

Another typical way to create WOW Experiences to consumers would the website design that changes differently along with holiday seasons.

Target website

Even more common way is to deliver a creative commercial to drive people’s curiosity and make the video goes viral. Here is the one of the best commercials in 2012 from a TV company.

In general, every brand just need to utilize some Wow experiences to get consumers’ attentions and leave an deeper impression on people’s mind, not necessary boost the sales but reenforce the brand for sure.

A short sharing, hope you like it.

Y.C. Dec.09, 2012

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Posted by on December 9, 2012 in Digital Marketing

 

Digital Solutions For a Brand

digital-solutions-bannerA brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. In this advancing digital world, how do we use some digital techniques to help a brand to build up its awareness, equity, images, and increase online effectiveness by driving new visitors to the site and ensuring a greater proportion of these visits resulted in conversions to sale. The following sentences are some digital solutions:

  • Hugo Boss websiteA innovative website design: Create a new look and feel to the brand’s digital presence to ensure the journey through the site both engaged users and improved conversion. This revolutionized the website with a clean, modern and sophisticated look and feel, which encompassed clear calls to action.
  • content-marketing-wheelContent marketing: The messaging and content are the core elements for the brand, which need to be updated to correspond with the current design, which again improved the conversion journey with clear signposts and consistent communication. This was an essential element to get right in order to improve the calls to action and maximize conversion.

  • seo-search-engine-optimization-services-bannerSEO (search engine optimization): It is the process of getting traffic from the free, organic, editorial or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Companies have to work to provide increased engagement onsite through the introduction of a blog which provides rich content and attracts repeat visitors, as well as providing SEO benefits. For instance, every brand kicks their SEO into high gear before Black Friday and Cyber Monday, then they sleep on where the real money is made. Consumers are starting to form their opinions of your business now, and they’ll carry those emotions with them into 2013, and for the rest of their lives. However, a few upset customers now can destroy thousands of future sales, as most studies show a few negative reviews will cost you a potential customer.

  • Digital Channels: Social media presence by managing cross-channel design through Facebook and social-media-solutions1Twitter, and implementing YouTube video content through the company’s channel and integrating it within the main site. For example, marketers can utilize YouTube to host the ‘how to’ video which would also boost the awareness of the brand as well as a video tutorial to explain the product’s features. This multi-media integration is the newest trend that drives consumers engagement to the brand.
  • Keep tracking and reviewing: Finally, to underpin the whole revamp, some tools, like custom Google Analytics, can ensure the accurate collection of data to track results and highlight new opportunities for the brand.

3 elements

In general, the easiest and the most common way of digital solution is to create a great site, provide something people need and are looking for and share your site with other great sites and you’ll quickly start to see your website traffic increase so as the branding.

Hope you like my sharing, see you soon.

Y.C. Dec.03, 2012

 
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Posted by on December 3, 2012 in Content Marleting, Digital Marketing