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Category Archives: Content Marleting

Digital Solutions For a Brand

digital-solutions-bannerA brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. In this advancing digital world, how do we use some digital techniques to help a brand to build up its awareness, equity, images, and increase online effectiveness by driving new visitors to the site and ensuring a greater proportion of these visits resulted in conversions to sale. The following sentences are some digital solutions:

  • Hugo Boss websiteA innovative website design: Create a new look and feel to the brand’s digital presence to ensure the journey through the site both engaged users and improved conversion. This revolutionized the website with a clean, modern and sophisticated look and feel, which encompassed clear calls to action.
  • content-marketing-wheelContent marketing: The messaging and content are the core elements for the brand, which need to be updated to correspond with the current design, which again improved the conversion journey with clear signposts and consistent communication. This was an essential element to get right in order to improve the calls to action and maximize conversion.

  • seo-search-engine-optimization-services-bannerSEO (search engine optimization): It is the process of getting traffic from the free, organic, editorial or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Companies have to work to provide increased engagement onsite through the introduction of a blog which provides rich content and attracts repeat visitors, as well as providing SEO benefits. For instance, every brand kicks their SEO into high gear before Black Friday and Cyber Monday, then they sleep on where the real money is made. Consumers are starting to form their opinions of your business now, and they’ll carry those emotions with them into 2013, and for the rest of their lives. However, a few upset customers now can destroy thousands of future sales, as most studies show a few negative reviews will cost you a potential customer.

  • Digital Channels: Social media presence by managing cross-channel design through Facebook and social-media-solutions1Twitter, and implementing YouTube video content through the company’s channel and integrating it within the main site. For example, marketers can utilize YouTube to host the ‘how to’ video which would also boost the awareness of the brand as well as a video tutorial to explain the product’s features. This multi-media integration is the newest trend that drives consumers engagement to the brand.
  • Keep tracking and reviewing: Finally, to underpin the whole revamp, some tools, like custom Google Analytics, can ensure the accurate collection of data to track results and highlight new opportunities for the brand.

3 elements

In general, the easiest and the most common way of digital solution is to create a great site, provide something people need and are looking for and share your site with other great sites and you’ll quickly start to see your website traffic increase so as the branding.

Hope you like my sharing, see you soon.

Y.C. Dec.03, 2012

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Posted by on December 3, 2012 in Content Marleting, Digital Marketing

 

UX – Impact on Brand Perception

As a digital marketer, you should know there are some important considerations when designing the website or application, including computer display and mobile device.

  • Define the Purpose of your website or application and prioritize all of your business and marketing considerations first. Then determine the solution that will best address those needs now and into the future.
  • Define the Goal and think about the development and distribution to expose your product and service as much as possible.
  • Define the likely Audience that is going to visit the website or use this mobile application as well as the classic use cases that would inspire them to use it. Also think about how frequently these people engage with your brand or business.
  • In order to reach a broader audience, you have to think about the Budget. Developing individual mobile apps for multiple operating systems or devices can be expensive and resource-intensive.
  • User Experience (UX) is the most important consideration to every website and application. Imagine how users will feel or interact with your website or application. This may be the single biggest thing that determines whether a mobile app or a website is appropriate. Even more, it could have a huge impact on your Brand Perception.

UX is made up of four interdependent elements- Branding, Usability, Content, and Functionality.

However, sometimes, consumers would find that the website does not work or they could not find the product or service they want online. Here are some typical problems when we browsing online.

  • Overwhelming designs, pictures, or content
  • Lots of animation
  • Too much pop-out pages
  • Files are too big
  • Do not load properly on the mobile device

Fortunately, there are more and more methods to fix or prevent the problems

The key points to provide better UX are do not overwhelm the content and monitor your social feedback channels as well as put the mobile navigation as important as the website. Remember that people tend to surf websites and download apps for things they do regularly or for things that tie into their lifestyle. Therefore, every brand definitely should use better UX to improve the brand perception.

Hope you like my sharing, see you soon.

Y.C. Nov.12, 2012

 
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Posted by on November 12, 2012 in Content Marleting, Digital Marketing